This was a personal project inspired my interest in crafting and jewellery making. I aimed to create a concept for a small online jewellery store, with designs for products and packaging. I created a brand with a decorative and feminine feel to reflect the products they would create and the people who would be drawn to this store. The project includes a store home page, earring packaging, shipping box, and a thank-you card that small businesses often send. I used my own earring creations for the mockups, which I enjoyed working on. This project was a fun way of practising my branding, web, and packaging design skills, and also gave me a lot of inspiration for my own online business branding.