I was briefed to create a service for a specific target group. I developed a mindfulness brand for young women. The brand connects users with support groups and mental health services, which are referenced throughout the designs. I included an Instagram page which shares brand information, a brochure that outlines their purpose, a meditation app, and reflection cards. For the design style, I included organic shapes and cool colours to reflect mindfulness/meditation, but kept it bright and appealing for a young audience. I was happy with the range of designs for this project, which included both digital and print material that the brand might have.